Jason, a trusted supplier of industrial and hydraulic hose solutions, is excited to announce a major rebranding initiative that reflects its evolution, expanded product focus, and commitment to serving as the industry’s premier hose partner.
This transformation reinforces Jason’s position as a leading provider of hose solutions, strengthening its commitment to availability, expertise, and delivering reliable, high-performance hoses to its customers.
“This rebranding is about more than just a new look—it’s about solidifying who we are today and where we are headed,” said Patricia Gunter, VP of Marketing for Jason.” We have evolved beyond our origins, and our new identity reflects our full range of hose solutions, including industrial hoses, hydraulic hoses, couplings, and accessories. We are committed to being the partner our customers rely on for high-quality hoses and unmatched support.”
Why the Change?
Founded in 1958, Jason has built a strong reputation for supplying high-quality hose solutions to industries worldwide. Originally established as a distributor, Jason’s product portfolio and capabilities expanded significantly over the decades, transitioning into a leading hose brand that offers complete solutions for industrial and hydraulic applications.
“This transformation is a strategic move that allows us to better serve our customers,” said Kyo Oh, VP/GM Power Transmission and Fluid Power Solutions. “By refining our identity, we are reinforcing our focus on being the best hose partner in the industry—offering the right products, in stock, when our customers need them. Our commitment to reliability, expertise, and customer service remains stronger than ever.”
What’s New?
- A Modernized Identity – Jason Industrial is now simply Jason, reflecting our role as a comprehensive hose solutions provider.
- Broader Focus Beyond Industrial – Jason offers industrial and hydraulic hoses, couplings, and accessories, supporting a wider range of industries.
- Reliable Hose Availability – Customers can count on in-stock, high-quality hose solutions, ready when they need them.
- Unmatched Hose Expertise – Decades of technical knowledge and hands-on industry experience make Jason a trusted partner.
- Commitment to Quality & Longevity – Jason provides long-lasting, high-performance hose solutions tailored to diverse applications.
A New Chapter for Jason
Jason’s refreshed brand identity will be reflected in its communications, website, and marketing materials, reinforcing its commitment to the hose industry. The rebrand is not just about visuals—it is about ensuring customers continue to receive the highest level of service and reliability.
For more details about the rebranding and Jason’s hose solutions, visit www.jasonhosesolutions.com.
Your Trusted Hose Partner, Anytime.


